Imagine your tiny house movement continues to gain momentum, with the global tiny homes market expected to keep growing.
Pretty exciting, right?
If you’re a tiny house builder, you’re probably wondering how to get your slice of this growing pie.
Well, here’s the thing – having an effective website structure isn’t just about looking professional – it’s about turning those curious visitors into excited clients!
Think about it: your website is often the first impression potential clients get of your craftsmanship.
You shouldn’t have a messy website so we’re here to help you organize your digital space in a way that not only showcases your amazing work but also helps you land more projects.
1. Create a Clear Homepage Hero Section
Your homepage hero section needs to make people want to step inside and explore more!
The Perfect Hero Section Formula
Here’s a simple formula that works wonders for tiny house builders:
- A stunning hero image of your best build (make it full-width!)
- A clear, punchy headline that speaks to your unique strength
- A subheading that addresses your client’s main pain point
- One primary call-to-action button (like “Get Your Free Quote”)
- One secondary action (like “View Our Projects”)
Pro tip: Switch up your hero image every few months to show different styles of tiny houses you build. This helps different types of clients see themselves in your work!
2. Develop an Intuitive Project Gallery
Let’s talk about your project gallery – the showcase of your craftsmanship! This is where potential clients fall in love with your work.
But dumping a bunch of photos on a page won’t cut it. You need to tell a story with your gallery.
Creating a Gallery that Converts
Having a gallery gives you an opportunity to guide visitors through each unique feature of your builds.
- Organize your builds into clear categories (e.g. Modern, Rustic, Off-Grid, etc.)
- Create individual project pages for each build with:
- Before and after shots
- Construction progress photos
- Final staging pictures
- Key specifications and features
The Secret Sauce: Client Stories
Guess what really makes a gallery pop – real client stories! For each featured build, include:
- A brief quote from the homeowner about their experience working with you.
- The challenges they faced and how you solved them
- Their favorite features of their new tiny home
Remember to get written permission from your clients before sharing their stories and photos.
3. Implement a Transparent Pricing Structure
Transparent pricing is like a good foundation: it needs to be solid and trustworthy.
Making Pricing Crystal Clear
Nobody likes surprise costs when building their dream tiny home. Here’s how to structure your pricing page for maximum transparency and trust:
- Create three clear pricing tiers:
- Basic (shell build)
- Standard (most popular options)
- Premium (all the bells and whistles)
Each tier should have an estimated starting price range – but don’t be afraid to say “starting at” since every build is unique!
The Interactive Element
Here’s where you can really stand out: add a basic price calculator tool. Keep it simple! Let visitors select:
- Square footage
- Basic interior finish level
- Key amenities they want
This gives them a rough idea of costs while encouraging them to contact you for a detailed quote.
Pro tip: Include a financing section right below your pricing. Partner with a few tiny house-friendly lenders and explain the typical financing process. This removes another huge barrier to purchase!
4. Design an Educational Resources Section
Most tiny house builders focus so much on selling that they forget to educate.
But guess what? An educated client is often your best client.
Building Your Knowledge Base
Your educational content should answer the questions people don’t even know they have yet. Create content clusters around these key areas:
- The Building Process
- Timeline expectations
- Material choices and why they matter
- Common challenges and solutions
- Permit requirements and regulations
Making It Engaging
Don’t just throw a wall of text at your visitors! Mix it up with:
- Quick-read blog posts about tiny house living tips
- Detailed guides about construction methods
- Checklists for the building journey (these make great lead magnets!)
- Short video walkthroughs of your builds
Pro tip: Create a “Start Here” guide for complete beginners. Break down the tiny house journey into bite-sized pieces, from initial planning to move-in day. This positions you as a trusted advisor rather than just another builder.
The FAQ Section That Actually Helps
Your FAQ section should handle the tough questions too. Don’t shy away from addressing:
- Cost comparisons with traditional homes
- Weather considerations
- Durability concerns
- Maintenance requirements
Remember: Every piece of educational content should include a clear next step, whether that’s downloading a guide, booking a consultation, or exploring your gallery of builds.
5. Optimize Your Contact Information
What’s the point of having an amazing website if people can’t figure out how to get in touch?
Multiple Touch Points
Your contact information should be like a welcome mat – always visible and inviting. Here’s how to nail it:
- Create a sticky header with your phone number
- Add a floating “Contact Us” button that follows visitors as they scroll
- Place contact forms strategically throughout your site, not just on the contact page
The Smart Contact Form
Your contact form should be brief but informative. Ask for:
- Name and best contact method
- Preferred tiny house size range
- Desired timeline
- Budget range (use ranges to make people comfortable)
- Special requirements or must-haves
Pro tip: Add a checkbox for “Send me the Tiny House Planning Guide” – this helps you build your email list while providing immediate value to potential clients.
Consultation Booking Made Easy
Remember when booking appointments meant endless email chains? Not anymore! Add an online booking system that:
- Shows your real-time availability
- Lets clients pick their preferred time slot
- Sends automatic reminders
- Includes a brief questionnaire to make the consultation more productive
The key is to make it feel personal, even when it’s automated. Include a friendly message like “Looking forward to chatting about your tiny house dreams!”
6. Showcase Your Building Process
People love seeing how things come together – it’s why those cooking videos are so addictive!
Your building process page should give that same satisfying feeling of watching something amazing take shape.
The Timeline Journey
Break down your build process into clear phases that anyone can understand:
- Design & Planning
- Initial consultation
- Custom design development
- Material selection
- Permit acquisition
- Construction Milestones
- Foundation prep
- Framing & shell
- Systems installation
- Interior finishing
- Final touches
Show, Don’t Just Tell
Here’s where you can really shine:
- Add a progress tracker for current builds
- Include time-lapse videos of previous projects
- Share “behind the scenes” photos of your team at work
- Document problem-solving moments (people love seeing how you handle challenges!)
Pro tip: Create a “Day in the Life” feature showing your team’s dedication to quality. Nothing builds trust like seeing the actual people who’ll be building your home.
Quality Control Spotlight
Don’t be shy about showing your quality control process:
- Material inspection procedures
- Multiple checkpoint system
- Testing protocols
- Final inspection checklist
Remember to use plenty of real photos from actual builds – authentic content always beats stock photos!
7. Mobile-First Navigation Structure
Most of your potential clients are browsing on their phones while dreaming about their future tiny home.
Mobile Navigation Essentials
Think “thumb-friendly” for everything:
- Large, tappable buttons (at least 44×44 pixels)
- Clear menu items with plenty of spacing
- Bottom navigation bar for crucial actions
- Sticky “Contact Us” button that’s always within reach
Quick Action Menu
Your mobile menu should prioritize the actions people want most:
- Call Now button
- Get Quote form
- Book Consultation link
- View Gallery option
Speed Matters
Mobile users are often on slower connections, so:
- Optimize all images for mobile
- Use lazy loading for gallery photos
- Minimize plugin usage
- Keep your forms short and sweet
Remember to test your mobile site on both Android and iOS devices – what works on one might not work on the other!
The Bottom Line
Keep it simple, keep it fast, and always make it easy for people to take the next step, whether that’s calling you, viewing your gallery, or booking a consultation.
Conclusion: Bringing It All Together
Building a website that converts isn’t just about looking pretty – it’s about creating a journey that turns tiny house dreamers into tiny house owners.
Remember these key takeaways:
- Keep your content authentic and personal
- Make every page lead naturally to the next step
- Focus on solving client concerns before they ask
- Stay mobile-friendly throughout
- Keep your gallery and portfolio updated
- Maintain regular educational content updates
Start with one section at a time, implement it well, and build from there.
Need help getting started? Get in touch with us, and we’d be glad to help.
